DISCOVER MAURICE LACROIX
In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.
EXPLORE
TIDE
The colourful Aikon Tide range is created from ocean-bound upcycled plastic with glass fibre. This has resulted in a composite material twice as hard as standard plastic, five times more resistant with a small carbon footprint.
DISCOVER
MASTERPIECE COLLECTION
Introducing the Maurice Lacroix Masterpiece Collection, a stunning range of Swiss-made timepieces that showcase the ultimate in precision engineering and exquisite design. From classic to contemporary styles, this collection offers the perfect watch for any occasion. Discover the mastery of horology with the Maurice Lacroix Masterpiece Collection.
FEATURED
MAURICE LACROIX


PONTOS S DIVER SPECIAL EDITION
£2,100.00


AIKON AUTOMATIC LIMITED EDITION
£2,500.00


AIKON PVD BLUE LIMITED EDITION
£2,300.00


HISTORY OF
MAURICE LACROIX
When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience and know-how in this industry. Founded in 1889 in Zürich, the company was, since 1946, the precious link between well-known Swiss watch brands and the rest of the world, especially the Far East.
In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.