MAURICE LACROIX


The colourful Aikon Tide range is created from ocean-bound upcycled plastic with glass fibre. This has resulted in a composite material twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than that of the production of virgin PET.

The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.

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Chronograph


Since the inaugural launch of the Aikon model in 2016, Maurice lacroix has never stopped listening to its customers, conceiving new, fresh ideas, and creating new versions of this iconic watch.

The chronograph function appeals to adventurers and Maurice lacroix designed it in sync with urban trill seekers.

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Automatic


These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

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Quartz


The classic automatic Aikon models are available in a range of case sizes, and with the option of bracelet or rubber strap. Fitted with quick release spring bars it allows for an easy change over.

Today’s Aikon collection is extensive, encompassing different colours, complications and sizes.

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HISTORY OF Maurice lacroix


When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience and know-how in this industry. Founded in 1889 in Zürich, the company was, since 1946, the precious link between well-known Swiss watch brands and the rest of the world, especially the Far East.

In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice lacroix.

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