Maurice Lacroix

In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.