The Nature of Time
Grand Seiko was born in 1960, created by Seiko’s finest watchmakers with a singular goal: to build the world’s most precise, durable, and beautifully finished wristwatch. Produced in Japan at dedicated studios in Suwa and later Shizukuishi, Grand Seiko quickly gained recognition for its technical excellence and timeless design. Landmark achievements followed, including the 1967 44GS, which defined the brand’s aesthetic, and the revolutionary Spring Drive movement in 1999. Once exclusive to the Japanese domestic market, Grand Seiko became an independent brand globally in 2017. Today, it stands as a symbol of purity, precision, and masterful craftsmanship.
Grace in Every Detail
The Elegance Collection.
TWhile every watch in the Elegance Collection has, of course, the strength and resilience to be worn every day, they all also offer a special level of refinement that makes them the perfect choice for those landmark occasions in life where everything has to be just right. Each Elegance Collection timepiece gives its owner the reassurance and confidence that comes from knowing that he or she is wearing the very best. Whether at a midday wedding, a late afternoon reception or an evening celebration, an Elegance Collection watch is the perfect companion, with its subtle beauty shining through in any light conditions. It is a collection in which Grand Seiko’s Japanese aesthetic and the purity of the designs combine to ensure that the elegance is everlasting.
EXPLORE
THE EVOLUTION 9 COLLECTION
The Grand Seiko Evolution 9 Collection represents the future of the brand—where heritage meets innovation with purpose. Launched in 2020, Evo 9 reimagines Grand Seiko’s iconic design language with a modern, dynamic edge. Bolder cases, wider lugs, and a lower center of gravity enhance comfort and presence on the wrist, while signature Zaratsu polishing ensures distortion-free perfection. With high-beat and Spring Drive movements at its core, the collection delivers exceptional accuracy and performance. Dials inspired by nature—like white birch forests or windswept snow—add texture and depth. Evo 9 is a bold step forward in Grand Seiko’s ongoing evolution.
TRADITION REDEFINED
GRAND SEIKO HERITAGE COLLECTION
The DOXA SUB 200 is a vintage-inspired dive watch that combines timeless style with modern reliability. Featuring a 42mm stainless steel case, domed sapphire crystal, and 200 metres of water resistance, it’s built for everyday wear and underwater adventures. Available in a range of bold dial colours and fitted with a reliable Swiss automatic movement, the SUB 200 offers classic dive watch aesthetics with contemporary performance—perfect for those who appreciate heritage design with a modern twist.
GRAND SEIKO SPORT
UNCOMPROMISING STRENGTH, TIMELESS PRECISION.
The Grand Seiko Sport Collection combines high-performance engineering with the brand’s renowned craftsmanship and precision. Designed for those who demand both rugged durability and refined aesthetics, these timepieces are built to excel in extreme conditions without compromising on elegance. Robust cases, high legibility dials, and advanced features—such as GMT functions, rotating bezels, and water resistance—make them ideal for adventure and everyday wear alike. Powered by cutting-edge Spring Drive or high-beat mechanical movements, the Sport Collection delivers accuracy, reliability, and strength. Whether on land, sea, or sky, Grand Seiko Sport watches are companions built for life in motion.
FEATURED
GRAND SEIKO WATCHES


'Sakura-Kakushi' 18k Rose Gold 62GS
£28,500.00


Evo 9 Spring Drive U.F.A. Ice Forest
£9,950.00


Precision, Durability, Beauty
RAISING THE GLOBAL STANDARD.
Grand Seiko was born in 1960, created by Seiko’s finest watchmakers with a singular goal: to build the world’s most precise, durable, and beautifully finished wristwatch. Produced in Japan at dedicated studios in Suwa and later Shizukuishi, Grand Seiko quickly gained recognition for its technical excellence and timeless design. Landmark achievements followed, including the 1967 44GS, which defined the brand’s aesthetic, and the revolutionary Spring Drive movement in 1999. Once exclusive to the Japanese domestic market, Grand Seiko became an independent brand globally in 2017. Today, it stands as a symbol of purity, precision, and masterful craftsmanship.