AWAKE was born in 2019 with the ambition of combining passions and personal values in a project expressing the vision of its founder. Since its creation, the brand has embodied a pioneering, avant-garde and exemplary approach to the watchmaking industry, with a mission to draw attention to humanity's most precious asset: the Earth, in all its beauty and fragility. This mission is reflected in the brand's name: AWAKE, a verb meaning to awaken someone to something, to make them aware of it…
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60 min
